Big brother, house 2 and Marxism
House 2 is the ‘other’ house with the ‘other’ contestants. It is the dialectic of big brother; House 2 as the negation of house 1 is in fact the negation of itself. The false consciousness of housemates in house 1 is that the totality of life includes an inanimate object, a reified creation of imagination, another house, not material reality. This is the market writ small, in the workplace, a panegyric to competition, a whip to produce more and more value from the housemate workers, a hidden hand that is hidden from existence. Soon we shall discover the dagger in the heart of Big Brother; the tendency of the ratings to fall.