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John Passant

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April 2009



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My interview Razor Sharp 18 February
Me interviewed by Sharon Firebrace on Razor Sharp on Tuesday 18 February. (0)

My interview Razor Sharp 11 February 2014
Me interviewed by Sharon Firebrace on Razor Sharp this morning. The Royal Commission, car industry and age of entitlement get a lot of the coverage. (0)

Razor Sharp 4 February 2014
Me on 4 February 2014 on Razor Sharp with Sharon Firebrace. (0)

Time for a House Un-Australian Activities Committee?
Tony Abbott thinks the Australian Broadcasting Corporation is Un-Australian. I am looking forward to his government setting up the House Un-Australian Activities Committee. (1)

Make Gina Rinehart work for her dole

Sick kids and paying upfront


Save Medicare

Demonstrate in defence of Medicare at Sydney Town Hall 1 pm Saturday 4 January (0)

Me on Razor Sharp this morning
Me interviewed by Sharon Firebrace this morning for Razor Sharp. It happens every Tuesday. (0)

I am not surprised
I think we are being unfair to this Abbott ‘no surprises’ Government. I am not surprised. (0)

Send Barnaby to Indonesia
It is a pity that Barnaby Joyce, a man of tact, diplomacy, nuance and subtlety, isn’t going to Indonesia to fix things up. I know I am disappointed that Barnaby is missing out on this great opportunity, and I am sure the Indonesians feel the same way. [Sarcasm alert.] (0)



ANZAC Day – what’s beer got to do with it?

Does Carlton United Brewery own Anzac Day? Its advertisements link drinking VB to the day. What’s beer got to do with killing men in foreign countries for King and Empire? Presumably those scarred by the reality of war think beer (and other alcohol, and drugs, not just VB)  will help them to forget. So they are replacing one horror with another. Shame CUB for expropriating the day, all in the name of profit.



Comment from A Fairclough
Time April 20, 2009 at 11:57 am

What a poignant and beautiful ad campaign this is… up tot he point that it becaume obvious by the constant appearence of schooners of VB and the final unveiling of the VB logo, that this sentiment was more driven by a desire to increase sales of a flailing beer brand, than truly honoring our fallen diggers.

Fosters and their marketing geniouses should hang their heads in shame at this transparent attempt to commercialise Anzac day. Whatever happened to quietly supporting a charity such as Legacy without donations being tied to sales of a product? Worse still an alcoholic product.

Clearly big money has been invested in this creative campaign, and the result is undoubtedly powerful. What is tragic is that it took a brewery hungry to increase sales to bring us such moving commentary from these diggers and families left behind.

This campaign is a poorly disguised attempt to make the act of drinking a VB on Anzac day a “must-do” for all Australians. Call me Un-australian, but I will be avoiding raising a glass of any Fosters product this Anzac day. I’m no wowser, and will certainly enjoy a few ales this Saturday, but it won’t be in support of this campaign.

I imagine many people will also be appalled and feel Legacy should not suffer as a result of their involvement.

I would hope that in lieu of purchasing a case of VB to show their support that people should choose to visit and make a real donation.

Comment from Abi
Time April 20, 2009 at 8:49 pm

Just a quick warning to ‘A Fairclough’, 80% of the beer on the market is owned by Fosters and its parent company. I dare say you’re going to find it hard to find a drop that doesnt belong to the company. So why not a glass of water instead.

Comment from John
Time April 20, 2009 at 10:28 pm

Coopers is available where I live, and other exotic beers.

Comment from doug Steley
Time April 24, 2009 at 3:17 pm

“Lets forget the horror of war and drink untill we forget” Would seem more appropriate advertising to me.

Alcohol was used as the drug of choice to give courage before battle and forget the horror afterwards.

It is not something that should be associated with marketing beer.

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